Found on this website; http://www.gamingnexus.com/FullNews/CES-Swag-a-thon-2010-Day-1-Finale/Item157... from someone that was told at CES.

"pogoplug - This is the runaway winner for swag of the day, even with the great start this morning. I know it’s pink, so let’s get the tittering out of the way right now. Their branding is pink so it’s what they went with for the first model (the black one is soon to ship). This was one of those items you really had to work for, and have a good affinity for the person who stands between you and the swag. In this case, it was the CEO of the company, a tremendously nice guy who I genuinely like. In fact, I liked him even before he gave me the pogoplug. Oh, so you want to know what it is? It’s your personal cloud, as the box says. You can share photos, music, whatever without an upload. Put the pogoplug onto your network and stick USB’s full of stuff into it. You can share to phones, other people, whatever. Plus it’s small.